RALEIGH, N.C. (WNCN/WAVY) – Mr. Peanut, the 104-year-old “spokesnut” for Planters is dead.
But the NUTmobile lives on — despite driving off a cliff when Mr. Peanut died — and it’s visiting Hampton Roads this week.
- Thursday, Jan. 23 – Walmart noon to 2 p.m., 1170 N Military Hwy., Norfolk, and 3-5 p.m., 7530 Tidewater Dr., Norfolk
- Friday, Jan. 24 – Walmart noon to 2 p.m., 1098 Frededrick Blvd., Portsmouth, and 3-5 p.m., 2448 Chesapeake Square Ring Rd., Chesapeake
- Saturday, Jan. 25 – Kroger 11 a.m. to 5 p.m., 1090 W Mercury Blvd., Hampton
- Sunday, Jan. 26 – Kroger 11 a.m. to 5 p.m., 1090 W Mercury Blvd., Hampton
Mr. Peanuts’s death is all part of Planters Super Bowl ad campaign.
He dies while saving Wesley Snipes and Matt Walsh after the Nutmobile goes off a cliff. That ad will air during the Super Bowl pregame show. Then, the brand’s official Super Bowl commercial will air in the third quarter of the game and will feature Mr. Peanut’s funeral.
“Mr. Peanut was more than just a friend – he was a hero. His passing has shook me to my core,” said Matt Walsh. “I’ll do my best to honor his legacy and be there for my friends like he was always there for me even until our last wild ride together. I’ll pay my last respects during his funeral on Super Bowl Sunday. I encourage our entire nation to do the same.”
In addition to mourning Mr. Peanut during his funeral, Yahoo Finance says fans have several ways to celebrate his life, including:
- Fans who spot the NUTmobile leading up to and on game day will receive a commemorative pin celebrating the nut’s life.
- Mr. Peanut enthusiasts can show their family and friends how much the legume meant to them by sharing the black crying monocle and their favorite memory on social media using #RIPeanut.
- From January 24 – 27, fans can win commemorative packaging that takes inspiration from all the phases of MR. PEANUT and his classy style as it evolved through the years while supplies last*.
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