Small business Saturday success across Hampton Roads


NORFOLK, Va. (WAVY) — The post-“Black Friday Blues” are in full effect, and there’s only one way to  cure them!

Small Business Saturday could not have come at a better time for holiday shoppers and shop owners.

The initiative encourages consumers to “shop small” by supporting local retailers and restaurants.

You could feel the holiday spirit inside of Selden Market in Downtown Norfolk, as people shopped around looking for that perfect something. 

Pop-up shops galore and local vendors at every turn provided just the right atmosphere needed to celebrate the special day accordingly. 

Shoppers could grab items like freshly torched s’mores to handmade leather bags and toys.

The owner of S’mores Amore, Duane Dinio, says it’s his first small business Saturday. “We love the chance to be able to be with the community and give them a taste of what the s’mores experience could be, other than what they’ve experienced traditionally,” said Dinio.

For business owner Stephanie Gardner, it’s her first time being out for Small Business Saturday. In fact, Saturday is her opening day of her business, House of Borbone.

Gardner spent two years living in southern Italy with a family of fourth generation leather glove craftsmen. 

“Over the course of about six months I worked with her [a family member] and I decided to, with my partner, create my own label and bring them and import them to the states.” Gardner says.

As part of the celebration, Downtown Norfolk Council hosted a “Shop Small Welcome Station” for shoppers.The station included a list of participating small businesses, treats and entertainment. 

Local business owners want to remind people, even though today focuses on small businesses, they need shoppers support year round.

“Come out and support local businesses here. It happens once a year and also afterwards as well for the holidays as well. We love to be able to bring our experience to your guys,” said Dinio. 

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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