LAS VEGAS (KLAS)– Designer and Off-White founder Virgil Abloh died Sunday after a private battle with cancer, according to a tweet by luxury brand LVMH. He was 41 years old.

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“LVMH, Louis Vuitton, and Off White are devastated to announce the passing of Virgil Abloh on Sunday, November 28th, of cancer, which he had been battling privately for several years.”

Abloh was the first African American to head a major European Fashion house when Louis Vuitton named him its men’s wear designer in 2018.

“We are all shocked after this terrible news, Virgil was not only a genius designer, a visionary, he was also a man with a beautiful soul and great wisdom,” tweet read.

A statement from Abloh’s family on the designer’s Instagram account said for over two years, Abloh valiantly battled a rare, aggressive form of cancer, cardiac angiosarcoma.

“He chose to endure his battle privately since his diagnosis in 2019, undergoing numerous challenging treatments, all while helming several significant institutions that span fashion, art, and culture.”

Abloh is survived by his wife Shannon Abloh and his children, Lowe and Grey.

It was deeply felt all over the fashion world.