(CNN) — Radio host Howard Stern says he thinks Donald Trump ran for president as a publicity stunt to get a raise from NBC for hosting “The Apprentice.”
Trump has appeared on Stern’s radio show several times — and transcripts from several of those appearances are included in Stern’s new book, “Howard Stern Comes Again.”
The “King of All Media” tells CNN’s Anderson Cooper he thinks Trump did want to win — but he doesn’t enjoy being president.
Stern said, “I have no doubt because I have some inside information. And the thing is that it started out with ‘The Art of the Deal,’ the book. And — it was — you know, a PR guy’s idea.
He said ‘Donald, what you need to do is we’ll make sort of a rumor that you’re running for President.’ And Donald was like, ‘Oh.’ So all of a sudden he was being interviewed. The book goes right to number one. When he had his second book came out, that’s when he decided to start the rumor that he was gonna run for President. And then, this time around– in the last election, The Apprentice ratings were not what they were. NBC was not gonna give him a raise. And what’s a better way than to get NBC’s interest? ‘I’ll run for President, and I’ll get lots of press.’ And I think that’s what happened.”
Stern also told Cooper that Trump asked him to speak at the Republican National Convention and endorse his candidacy.
He says he believes if he complied, Trump would have appointed him to any post he wanted — including the Federal Communications Commission or the Supreme Court.
Stern supported Hillary Clinton in the 2016 election.