Millennials blamed for lower sales of American cheese


Volunteer Gordy Bergemann opens a round of swiss cheese during the World Championship Cheese Contest, Tuesday, March 6, 2018, in Madison, Wis. The biennial event started Tuesday and runs through Thursday night. Organizers say this year there are a record of more than 3,402 entries, with participation up 15 percent from 2016. (AP Photo/Carrie Antlfinger)

(WIVB) – Millennials have been blamed for a lot of things, but their latest victim is American cheese.

Bloomberg says U.S. sales of processed cheese are down for the fourth straight year.

They claim millennials don’t like preservatives and they’re demanding nourishment from recognizable ingredients.

Restaurants are listening. Wendy’s is offering asiago, and Panera replaced American cheese with a four-cheese combo that includes smoked gouda.

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