NEW YORK (AP) — Disney is throwing its hat into streaming Tuesday with the debut of its Disney Plus service.
It is hoping the $7-a-month service, years in the making, will attract millions of subscribers with its mix of Marvel and Star Wars movies and shows, classic animated films and new series.
There’s a lot riding on the gamble, as traditional media companies seek to siphon the subscription revenue now going to Netflix and other streaming giants.
With an advertising blitz, low entry price and coveted library of older movies and shows, Disney should “blow the doors off initially,” said Pivotal Research Group analyst Jeffrey Wlodarczak.
But the challenge will be keeping those subscribers in the long run.
Disney is not alone in making the gambit. Here’s a look at the new streaming challengers and what you get with each:
Disney’s entertainment service, featuring shows and movies from Disney, Pixar, Marvel, Star Wars and National Geographic.
Launch date: Nov. 12
Price: $7 a month or $70 a year. Getting Disney Plus with ESPN Plus and Hulu, both owned by Disney, will cost $13 a month.
Promotions: Seven-day free trial. Free year with all Verizon Wireless unlimited plans and when customers switch to Verizon’s Fios Home Internet or 5G Home Internet.
Original shows: “The Mandalorian,” a live-action “Star Wars” series created by Jon Favreau. A prequel to the “Star Wars” movie “Rogue One.” A series about the Marvel character Loki. A rebooted “High School Musical” series. A documentary series focused on Disney.
Other shows and movies: Animated classics, including “Aladdin” and “The Jungle Book,” will be available at launch; others will be added as streaming deals with other services expire. Movies released in 2019 or later will go to Disney Plus rather than a rival streaming service first. Disney Plus will also house past seasons of “The Simpsons,” which Disney got through its purchase of Fox’s entertainment business.