RICHMOND, Va. (AP) — A three-dimensional “LOVE” artwork will be traveling around Virginia this summer to celebrate the 50th anniversary of the state’s “Virginia is for Lovers” slogan.
The artwork unveiled Thursday in Richmond will travel to Virginia Welcome Centers for “50 Years of Love” events so travelers can take their photos with it. It was created by artist Melanie Stimmell Van Latum and unveiled by the Virginia Tourism Corporation.
The slogan was created in 1969 by the Richmond-based advertising agency Martin & Woltz Inc., now known as The Martin Agency.
Other events planned to mark the anniversary include a 50-mile bike ride on the Virginia Capital Trail on June 23. Additional events will be held at breweries, wineries and parks throughout Virginia.