VIRGINIA BEACH, Va. (WAVY) — If you happen to drive through the Haygood area of Virginia Beach you might notice a bit of a war going on between some of the businesses. It’s a sign war!

Don’t worry. It’s all in good fun.

It started with Cinema Cafe asking Haygood Skating Center if it wanted to have a sign war. The Haygood team responded with a message to Cinema Cafe that said, “Hey Cinema Cafe! No one falls asleep while skating.”

Fuddruckers jumped in with a sign that said, “Hey Haygood! Sounds like y’all want beef.”

Chicho’s, Hooters, and even Haygood United Methodist Church jumped in on the fun!

The sign war is racking up the views, and hilarious comments, on social media. Even Pharrell commented on one of the posts declaring a sign war!