NEWPORT NEWS, Va. (WAVY) — A Hampton man has pleaded guilty to leading a family-run heroin trafficking conspiracy that operated on the Peninsula.

The U.S. Attorney’s Office said William Arthur Joe — aka Pops, Unc and Rudy K — led the group, which received its heroin supply New York and New Jersey.

Joe employed multiple family members and people he knew to help distribute the drugs, prosecutors said.

This organization was the focus of a two-year investigation that consisted of controlled purchases of heroin, law enforcement surveillance and multiple court-authorized wire taps.

Prosecutors said the Joe Organization operated from at least 2014 until Joe’s arrest in June 2017. It was responsible for distributing more than three kilograms of heroin locally.

Joe pleaded guilty Wednesday and is faced with a mandatory 20-year prison sentence.

His sentencing is scheduled for Sept. 24.