WILLIAMSBURG, Va. (WAVY) — A new initiative designed to inspire change and promote kind acts in local schools, government, businesses and neighborhoods is set to launch in the Williamsburg area next month.

The current class of LEAD Greater Williamsburg is planning to launch the campaign, called WMBGkind, in the city of Williamsburg, James City County and York County. 

“We wanted to create a platform where everybody could come together and showcase the wonderful good deeds that are going on in our community,” explained LEAD class member, Melanie Wynkoop. 

The executive director of the R.F. Wilkinson Family YMCA Sarah Sutton, who’s also a LEAD class member, says the kindness is catching on. 

“On social media a gentleman highlighted last week had gone and picked up trash because with the government shut down trash wasn’t getting picked up on the side of the road and that particular post got so many likes a reshares and that’s something he was going to do anyways,” said Sutton. 

LEAD Greater Williamsburg says the campaign is mirrored after a similiar program that was created in Anaheim, California in 2010 when the mayoral candidate at the time, Tom Tait, ran his election on a platform of kindess and won. 

Tait’s philosophy and efforts during his time in office gained national attention. He will be the guest speaker at the WMBGkind kick-off event at Legacy Hall on Feb.1.