Coast Guard member’s Virginia Beach-themed Nike shoe nearing reality, in final round of contest

Living Local

VIRGINIA BEACH, Va. (WAVY) — A Hampton Roads native and Coast Guard member needs your help to see his Virginia-Beach themed shoe come to life.

Salem High School grad Kenny Jones created the design for the #haveanikesbday contest through Nike SB News and Info, nikesbornothing on Instagram. Nike SBs are a popular skateboarding shoe.

“I figured why not? I always had this idea that if I were to collaborate with a brand and design a sneaker, my first design would based around Virginia Beach.”

Jones’ design uses the color palette from the famous painting “The Great Wave off Kanagawa,” with different shades of blue to represent water and a tan outsole for sand. It also includes the Oceanfront’s infamous “no cursing” signs, a trident for King Neptune, and music symbols to pay homage to the city’s music legends.

“Anything with King Neptune is awesome. So, the trident is the coolest part to me. You know the music note, because you know the music legends, we have music legends that are iconic for anyplace, but they’re all from this place which makes it insane. Like Timbaland, Clipse, Pusha T they all went to the same high school I went to.”

And don’t forget Something in the Water creator and music superstar Pharrell Williams. He’s a Princess Anne grad.

The winner of the contest gets a copy of their shoe design and the custom shoe will be available to the public for purchase. The contest is not affiliated with Nike. However, Jones hopes this contest will be the catalyst in jump-starting a new career as a sneaker designer.

“That’s the dream! For Nike to reach out, Adidas, Pharrell, even Pusha T. The design is on a Nike shoe, but I can put it on any shoe, it’s my design. That’s the hopeful outcome.”

Jones’ sneaker has made it to the final round, but the account says it will change up its selection system after issues. Rather than a public vote, a committee of “trusted people in the SB/dunk community” will rank their top choices and the winner will be announced later this week.

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