Pharrell releases video explaining the story behind SITW

Something in the Water

VIRGINIA BEACH, VIRGINIA – APRIL 28: Pharrell attends the Pop Up Church at SOMETHING IN THE WATER – Day 3 on April 28, 2019 in Virginia Beach City. (Photo by Brian Ach/Getty Images for Something in the Water)

VIRGINIA BEACH, Va. (WAVY) — In 2019, Pharrell Williams launched Something in the Water in Virginia Beach, and now, he shares the story behind why he created the music and cultural festival in his hometown.

In a mini film called “Building Empathy,” Pharrell tells the story behind SITW which turned College Beach Week — known for its negative reputation involving violence and crime — into one “associated with goodwill and empathy.”

Uninterrupted and MasterClass partnered to launch a series of films titled ‘The Power You Hold.’ The mini-series examines “issues of social injustice and systemic racism” while offering “education and inspiration on ways to impact change.”

Uninterrupted is an all-digital sports programming network founded by LeBron James and Maverick Carter featuring videos from the athlete’s perspective, original series, podcasts, and documentaries.

The full video can be watched here.


Latest News

Copyright 2020 Nexstar Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Also on Living Local

Event Calendar

Weekend Planner Email

Trending Stories

Don't Miss

WAVY Twitter Widget

***Don’t Miss Module Removal CSS***

WAVY Facebook