VIRGINIA BEACH, Va. (WAVY) — The first Virginia Beach Jeep Fest make for quite a site at the Oceanfront this weekend.

Hosted by the City of Virginia Beach, Virginia Beach Events, IMGoing, and Delmarva Jeep Events, Jeep Fest was presented by Eastern Truck & Accessories and Hall Jeep of Virginia Beach and Chesapeake. 

This will be the first time that the public is allowed to drive on the sand of Virginia Beach. Organizers say more than 700 Jeep owners registered for the the event.

There was an early morning beach cruise on both Saturday and Sunday and a sand obstacle course where Jeeps can make their way across hills, rollers, and obstacles, and end with a photo op next to King Neptune.  

The public was invited to watch the Jeeps from the boardwalk.

There were also several free events, including a 4×4 village where vendors will showcase 4×4 related products and services, and a display zone when Jeep owners can show off their Jeeps. 

The event ended with “Show and Shine,” an awards show where participating Jeeps got to compete and display their vehicles.