VIRGINIA BEACH, Va. (WAVY) — A major announcement is coming this week for the upcoming Something in the Water (SITW) festival.
Pharrell Williams’ production company announced Tuesday that 20 additional personalities and conference speakers are set to be added to the 2020 festival. Robby Wells, who presented the SITW 2020 outlook Tuesday, initially said there would be 20 new artists added, but he later said that he misspoke.
Last year Pharrell made a splash when he recruited superstars Puff Daddy, Missy Elliott, Snoop Dogg and more to boost the inaugural lineup. Jay-Z also ended up making a surprise appearance.
The reveal will also include several celebrities, including Olympic athletes.
Williams’ team also shared details about the themed week that’s being added this year, in addition to the weekend of musical acts.
Each weekday of the event will have a theme and be free to the public.
Monday: Earth & Us
Tuesday: Innovation & Tech
Wednesday: Women’s Day
Thursday: Food & Wine
Friday: Career Day
Legendary skateboarder Tony Hawk will be at one of the free events on Tuesday, the innovation and technology themed day. He’ll join celebrity astrophysicist Neil deGrasse Tyson and percussionist Sheila E. for an event called Masterclass Live. The day also features a coding class, a pitch competition and a NASA event.
The week-long Something in the Water Festival is scheduled for April 20–26, with music on the beach from Friday, April 24 to Sunday, April 26.
This breaking article will be updated.