‘Party! on Atlantic Ave.’ aims to bring locals to the Oceanfront

Entertainment

VIRGINIA BEACH, Va. (WAVY) — The Atlantic Avenue Association wants you to come out and celebrate all that the Oceanfront has to offer.  

To do that, they are closing off part of Atlantic Ave., bringing music to the streets, and celebrating the food and fun you can find at the Oceanfront.

November at the Oceanfront is typically quiet, but it won’t be that way Saturday. “Party! on Atlantic Ave.” is coming, thanks to the Atlantic Avenue Association.

This is a family-friendly event and it’s free.  All proceeds from drink sales will go to the Virginia Beach Surf and Rescue Museum.  It takes place near 24th Street.

“We really pride ourselves on the unique, local businesses that we have, the live music aspects and the great culinary experience that is down here and is building down here,” said Atlantic Ave. Association Vice President Michael Mauch.

Organizers know the area is busy during the summer, so this event is something for residents.

Mauch said, “We’ve got some great things to offer and it would be really cool to kind of incorporate the residents back into the Oceanfront during the season and off-season.”

Three bands will be playing on a stage set up near the 24th Street Park. 21 restaurants are on-board, offering specials all day.  Plus, there will be a projection light show created by a local artist. 

“It’ll look as though things are falling off the side of the building, it’s going to be a wonderful display,” said Mauch.

The party’s timing lines up with the city’s decision to allow on-street parking, which Mauch says is a welcome change for many businesses. 

He said, “They found that people really enjoyed being able to park right in front of where they wanted to patronize.”

On Saturday, for the first time, two blocks of Atlantic will be shut down so people can enjoy the event and all the resort area has to offer.

“Reconnect with what makes the Oceanfront awesome,” Mauch said. 

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