GREENVILLE, N.C. (WNCT) — Who knew something so small could make such a big difference?

MrBeast is changing the thumbnails on his YouTube videos. So far, he says he’s seen an unexpected change in viewing time.

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Over the last few years, he has established himself as one of the most talented creators on YouTube, especially when it comes to learning the algorithm. After testing different thumbnails for his more recent videos, MrBeast has discovered what fans seem to love most.

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According to MrBeast, his viewing time on videos went up with his mouth closed on the thumbnail. YouTube creators have used the “shock face” expression on thumbnails for some time now. But it appears that despite MrBeast’s success, there’s even more success behind a closed smile.

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Note: We’re going to spotlight events, videos and other social posts that revolve around MrBeast, who lives in Greenville, and all the great work he does online, in the community and around the country. To follow MrBeast, click here:

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