VIRGINIA BEACH, Va. (WAVY) – The first Something in the Water Festival in Virginia Beach is inching closer. We’re less than two months out from the big event.
Hotels across the Oceanfront are already seeing the impact Pharrell Williams’ festival is having. There are around 7,700 hotel rooms near the Oceanfront and many are selling quickly or are already sold out for the festival weekend, which is April 26-28.
As the event draws nearer, it is getting more expensive to book a room and some hotels are doing minimum night stays because of the demand.
Tickets for the inaugural event went on sale Friday and the early bird and VIP tickets sold out quickly.
“You always prepare, you always hope you’ll be busy, and so it’s certainly bigger for the holiday weekends, you have a little extra security, but being in the hotel business it’s what you aspire to do all the time,” said John Uhrin with Burlage Management.
Uhrin says the rooms at the Schooner Inn are already completely booked for the festival weekend.
“It’s been pretty remarkable, as soon as they announced the lineup it was like the flood gates opened up,” Uhrin said.l
Ginger Capps works just up the street at the Breakers Resort Inn, and they’re almost booked up.
“We have a couple of rooms left on people that have been calling, they’ve been excited, most already have their tickets,” Capps said.
She says she thinks the festival will kick off the 2019 tourism season.
“It is exciting, it’s an opportunity to be an ambassador to these kids to this event and we welcome that, we look forward to it and I think it’s got a very positive nature this year.”
The president of the Virginia Beach Hotel Association, Russell Lyons, says he does expect hotels to be sold out for this weekend and says its comparable to Fourth of July weekend.
There are around 7,700 hotel rooms in the resort area, which is the area near Atlantic and Pacific avenues at the beach.