Growing up, I have watched various news channels throughout my time and have come to enjoy and love watching WAVY-TV. I have been studying at my university on how to market, sell, and provide the best satisfaction to consumers. It has been a dream of mine to experience the process the sales department of WAVY-TV uses and see first hand how they all work.
My first day walking in was nerve-racking. I introduced myself to everyone in the department and I got to understand their roles not only in the department but how it affects the station as a whole. My first two weeks were all about learning the backhand of the department. I sat down and learned how orders should be filled in and the importance of it. Each client can purchase inventory at an agreed upon rate and the assistance must make sure they place these orders correctly and in a timely fashion. I had no idea how technical it could all be but it is exciting and I am enjoying learning it. Not only do orders need to be placed but make goods as well. These make goods position the ads in a different place in order to still satisfy the client. This could be for various reasons, such as the ad was not able to run due to a breaking news alert or a program overran.
I also got to go watch from behind the scenes how the Hampton Roads Show runs. It was eye-opening how structured and organized each show must be to perform well. Watching not only the anchors perform their jobs but the men and women behind the camera making sure everything is correct was a unique experience. They all work extremely hard to make sure that the people watching the Hampton Roads Show will enjoy it and be informed.
This past week I learned how national cliental differs from local. The sales team does not directly work with the national clients but rather have representatives based in various places in the United States. I had did not know much about national clients compared to local so it was enlightening to learn more. Again, there is a lot more work that goes on behind the meetings with the clients and I am learning and loving every second of it. It has only been two weeks and I am excited for the rest of the summer and the knowledge I will gain from this experience.