It’s hard to believe that my internship with WAVY is already drawing to a close. Though the time has gone by fast, it has been an incredible learning experience. In recent weeks, I got more involved with the production of the Sportswrap now that I’m no longer covering the FIFA World Cup.
I’ve practiced writing scripts for the show, learning that there are basically two ways to do so for television sports highlights. One way is to write “wallpaper,” or simply say whatever is happening on the screen in straightforward news fashion. The other is to create a bit more of a story with a conversational tone.
For example, if the Norfolk Tides were playing a game, one could set the scene by saying, “The Tides took the field at Harbor Park looking for their seventh straight win.” Going through a game that way and leaving the result until the end of the highlight can add intrigue.
I also wrote an article for the web about the Conference USA preseason football poll, which picked Old Dominion to finish sixth in the East division. I gained more experience editing with AVID as well, cutting together a few clips of Tides highlights.
Finally, I shadowed the promotions department last Thursday and saw a side of a television station that I did not know much about. I learned that marketing should have a certain vagueness in order to cast a wide net. Apple is great at marketing because they sell an experience with broad appeal rather than focusing on the product itself. Promoting something should be about the real-life result, not the specs.
Now that there are only two weeks left of my internship, I will be using the time I have left to continue practicing my new skills and to create my final project, a web platform containing all the writing and content I have produced for the web.