Advertisement

TNT has most-watched night of its NBA coverage

Cable channel featured Celtics-Cavs, Lakers-Clips

Updated: Thursday, 29 Oct 2009, 3:05 PM EDT
Published : Thursday, 29 Oct 2009, 3:05 PM EDT

NEW YORK (AP) - The doubleheader featuring title contenders Boston, Cleveland and the Los Angeles Lakers produced Turner's most-watched opening night in its 26 years of airing the NBA.

TNT drew nearly 3.7 million viewers Tuesday for the Celtics' 95-89 victory over the Cavaliers, followed by the Lakers' 99-92 win over the Clippers. That was a 43 percent increase over the 2.6 million that watched last year's opening-night doubleheader.

Overall, it was TNT's most-watched doubleheader since Feb. 2, 1996, a night that was anchored by a Bulls-Lakers showdown.

TNT, which is owned by Time Warner Inc., drew a 2.3 U.S. household rating for Tuesday's coverage.

Copyright Associated Press, Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Comments (Login not required)
Advertisement
  • Recommended Stories
Advertisement