Does the market madness affect you?

HAMPTON ROADS, VA. (WAVY.com)-- At Rita's in Norfolk, cool treats for these hot economic times.  Owner Peppino Panecaldo doles out good financial advice too.  He keeps a mixed financial portfolio and ignores the fear to pull out.

"It's not what happens today, those are for my retirement."

Robin Tull with Tull Financial Group has fielded plenty of calls since Monday.

"The typical investors make their worst decisions in emotional times. So I'm telling people today...stay put, you don't need to panic."

Tull tells WAVY.com, if you're not a heavy investor, but have a 401K, expect some sticker shock, but only short term.

"A 401K is long term money, five years or more. You've got to look at it long term, don't worry about the short term fluctuations."

Tull shared this advice with WAVY.com: Spread out your cash, in stocks, bonds and cash. Use a money market account for immediate needs and the silver lining - now is a good time to buy blue chip stocks like Clorox.

"With the prices that you've seen today, the drop in value in these companies we shop in everyday, they haven't been affected as much as the financial banks we're talking about."

For his future, Panecaldo is already one scoop ahead.

"It's probably the best time to buy when everything is low, on sale pretty much."